Copywriting with an SEO focus
I worked with Jessie from Mind Body Method to understand her target audience to define an SEO keyword strategy to guide her website copy.
Her goal isn’t to be a trainer who helps people lose weight and just get a relaxing massage. Rather, her goal is to attract people who are interested in a personalised approach to their fitness, strength training, posture correction and injury management.
Her ethos is to create "wellness through movement and massage" - a message that is simple to understand and works well for SEO too.
Like every, industry Pilates and remedial therapy are areas with technical terms which may not mean a lot to people new to the topic. We avoided any overt tech talk but did a provide an overview of what Pilates and remedial therapy are, plus their benefits.
With the fitness industry beings a well-populated space, we added copy that highlights Jessie’s skills and approach to show her point of difference.
The site flows nicely with plenty of calls to action and is easy to build upon.
If you're interested in SEO copywriting for your small business, get in contact today.
Make your life easier with scheduled social media posts. Discover three great tools you can use.
I first photographed Annalisa at her wedding in 2017. I was delighted to shoot her next adventure - content for her new yoga business.
Repeat patterns are synonymous with fashion prints. But they’re also really fun to use in graphics for website backgrounds and social media. Learn how simple it is to make a repeat pattern in Photoshop.
It was such a pleasure designing this new website for Crissha of Sydney floral design company Piccolo Petal.
Sydney based photographer has an extensive collection of beautiful images from her travels across Asia. It was time to start selling her work online with an eCommerce website.
What could be more fun that writing about cocktails?
Keep the creative juices flowing with these brain boosting tips.
Don’t fall for the old free work for “exposure” trick.
Getting the right colours for your brand is crucial.
Putting the spotlight on numbers in copy. Discover some best practice tips to follow.