Creatives! Donut give away your work for free!
I once worked in the photo department of a newsroom where the public would ring up wanting to buy a copy of a photo they saw in a newspaper.
Prints were not overly expensive; maybe around $40 for an A4 photo.
But this was outrageous to some people. How dare we charge so much for a sheet of paper?
What people don’t understand is how much skill, training, equipment, experience, knowledge and time goes into getting a single photo.
Not to mention, it’s a business where the purpose is generally to make a profit, or in the instance of my old newsroom, just to break even.
People want free graphics, free cakes, free flowers, free websites and free photography in return for giving your business “‘exposure”. Unless they have over a million Instagram followers (don’t settle for less), then their exposure won’t get you anywhere.
It just won’t.
I know because I have done many creative jobs for free. Some I have truly loved and getting paid wasn’t the point. Some I have really regretted as I was made to like they were doing me a favour. Some people will give you little gifts perhaps, some will give you nothing.
It’s a real problem for the creative industry. Creative work is often laborious and the margins aren’t huge. Even in the corporate world, creative jobs are usually undervalued.
So next time you're asked to do something for free - have a long think and ask if you will really benefit from doing it for free.
If you’re doing it for a friend for free because you're generous, then you’re a good person to have around. But don’t expect it to lead to more work.
I don’t know if the story below is true or not but it’s a great reminder of the value of your work.
What are your thoughts? Has working for free generated you business?